Market Research Excellence

Transform Insights into
Strategic Advantage

PROOF Insights delivers custom-crafted market research solutions that unlock deep audience insights, drive product innovation, and accelerate business growth through evidence-based decision making.

Trusted by 200+ brands
Trusted By
Our Services

Comprehensive Research Solutions

From brand strategy to product optimization, we provide the insights you need to make confident, data-driven decisions at every stage of your business journey.

Strategy and Market Discovery

Comprehensive market research that uncovers opportunities, identifies risks, and maps the competitive landscape.

  • Market Discovery & Opportunity Assessment
  • Market Segmentation
  • Competitive Landscape Analysis
  • Brand Strategy Research
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Innovation and Growth

Validate concepts, optimize products, and accelerate growth with research that reduces risk and maximizes market success.

  • Concept Testing
  • Package Testing
  • Name Testing
  • Product Testing
  • Feature & Benefit Testing
  • Pricing Research
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Marketing and Messaging

Optimize your marketing campaigns and messaging to resonate with your target audience and maximize ROI.

  • Messaging & Positioning
  • Ad Optimization
  • Ad Effectiveness
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Monitoring and Improving

Track, measure, and continuously improve your brand performance, customer satisfaction, and market position.

  • Brand Health Tracking
  • Customer Experience & Satisfaction
  • Awareness & Usage
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CRM Databases

Transform your customer data into actionable insights with advanced database analytics and predictive modeling.

  • Retail Impact Factor
  • RFM Analysis
  • Predictive Modeling
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Private Equity

Support your investment decisions with comprehensive market research, due diligence insights, and post-acquisition strategies.

  • Due Diligence Research
  • Post-Deal Alignment
  • Value Creation
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OUR THREE PROMISES

Custom-crafted research to meet your unique needs

We create custom market research specifically designed for each engagement

Findings that distill knowledge into impactful recommendations

We will not overwhelm you with data. We translate data into actionable, business plan-ready insights.

Commitment to be your 'trusted advisor'

We have earned our clients' trust through consistently exceeding their insights expectations

Our Process

Time-Refined Research Methodology

Our proven four-stage approach ensures every research project delivers actionable insights that drive real business results.

1

Discovery & Strategy

Deep dive into your business objectives, target market, and research requirements to choose and customize the research approach and methodology.

2

Design & Development

Custom research design with state of the art survey tools, sampling strategy, and quality assurance protocols.

3

Data Collection

Rigorous data collection using real-time sample monitoring and quality controls.

4

Insights & Action

Advanced analytics and storytelling that transforms data into clear, actionable recommendations for growth and profitability.

Client Success

Trusted by Industry Leaders

"I've worked with PROOF Insights a few times as Actionable Research and always had a good experience. While I was at AVID, they helped us develop and field our first global brand tracking study. It was a complex effort and the PROOF team stuck with us and provided great counsel and support throughout the process. I highly recommend PROOF Insights!"
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Thomas Ordahl

Landor & Associates

"PROOF Insights created a custom survey app for the Travel + Leisure World's Best Awards Survey over 5 years ago, and once built the process has been seamless throughout all subsequent years of fielding. The app offers a great deal of flexibility across all areas of the survey. The custom reporting tool with filtering enables us to slice-and-dice the data to our exact specifications with very little effort. Most important though is that the PROOF team are true partners, always responsive and offering thoughtful solutions as our survey needs continue to evolve with this project."
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Richard Zartarian

Director, Content strategy and Insights, Dotdash Meredith

"I had the pleasure of working with David Cristofaro and Proof (Actionable Research) on a Conjoint pricing study in the Fiber Broadband industry. David and his team brought rigor and clarity to a complex project, delivering insights that were actionable and helped guide our strategy with confidence. Proof is a strong partner for high-quality, thoughtful research that makes a measurable impact."
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Julie Seff

Vice President, Marketing, Bluepeak

Ready to Transform Your Research Strategy?

Let's discuss how our research approach can unlock the insights you need to drive meaningful business growth and competitive advantage.

Quick Response

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Proven Results

5000+ successful research projects delivered

Expert Team

Innovating in primary market research since 1989