From brand strategy to product optimization, we provide the insights you need to make confident, data-driven decisions at every stage of your business journey.
Comprehensive market research that uncovers opportunities, identifies risks, and maps the competitive landscape.
Validate concepts, optimize products, and accelerate growth with research that reduces risk and maximizes market success.
Optimize your marketing campaigns and messaging to resonate with your target audience and maximize ROI.
Track, measure, and continuously improve your brand performance, customer satisfaction, and market position.
Transform your customer data into actionable insights with advanced database analytics and predictive modeling.
Support your investment decisions with comprehensive market research, due diligence insights, and post-acquisition strategies.
We create custom market research specifically designed for each engagement
We will not overwhelm you with data. We translate data into actionable, business plan-ready insights.
We have earned our clients' trust through consistently exceeding their insights expectations
Our proven four-stage approach ensures every research project delivers actionable insights that drive real business results.
Deep dive into your business objectives, target market, and research requirements to choose and customize the research approach and methodology.
Custom research design with state of the art survey tools, sampling strategy, and quality assurance protocols.
Rigorous data collection using real-time sample monitoring and quality controls.
Advanced analytics and storytelling that transforms data into clear, actionable recommendations for growth and profitability.
"I've worked with PROOF Insights a few times as Actionable Research and always had a good experience. While I was at AVID, they helped us develop and field our first global brand tracking study. It was a complex effort and the PROOF team stuck with us and provided great counsel and support throughout the process. I highly recommend PROOF Insights!"
Thomas Ordahl
Landor & Associates
"PROOF Insights created a custom survey app for the Travel + Leisure World's Best Awards Survey over 5 years ago, and once built the process has been seamless throughout all subsequent years of fielding. The app offers a great deal of flexibility across all areas of the survey. The custom reporting tool with filtering enables us to slice-and-dice the data to our exact specifications with very little effort. Most important though is that the PROOF team are true partners, always responsive and offering thoughtful solutions as our survey needs continue to evolve with this project."
Richard Zartarian
Director, Content strategy and Insights, Dotdash Meredith
"I had the pleasure of working with David Cristofaro and Proof (Actionable Research) on a Conjoint pricing study in the Fiber Broadband industry. David and his team brought rigor and clarity to a complex project, delivering insights that were actionable and helped guide our strategy with confidence. Proof is a strong partner for high-quality, thoughtful research that makes a measurable impact."
Julie Seff
Vice President, Marketing, Bluepeak
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