We design custom-crafted research that focuses on exactly what our clients need to know. We then distill that knowledge into actionable, business plan-ready results.
Our Three Promises
Custom-crafted research to meet your unique needs
We create custom market research specifically designed for each engagement
Findings that distill knowledge into impactful recommendations
We will not overwhelm you with data. We translate data into actionable, business plan-ready insights.
Commitment to be your ‘trusted advisor’
We have earned our clients’ trust through consistently exceeding their insights expectations
What our clients have to say
PROOF Insights has provided us with excellent insight and service for a number of years. We conduct our major professional marketing research project each year with PROOF Insights, guided through the process with excellent advice and strong analysis. I have and will continue to recommend PROOF insights to my network.
Paychex
PROOF Insights (formerly Actionable Research) has been great for us to work with at Paychex. The PROOF team has developed and implemented both qualitative and quantitative research tools for us, and the results have been delivered on time and on budget. I would highly recommend PROOF Insights both internally and externally.
Director, Content strategy and Insights, Dotdash Meredith
PROOF Insights created a custom survey app for the Travel + Leisure World's Best Awards Survey over 5 years ago, and once built the process has been seamless throughout all subsequent years of fielding. The app offers a great deal of flexibility across all areas of the survey. Response listings can easily be edited via the Setup tool (for instance, if a hotel has a name change). New ratings categories can be built-out within the existing framework (such as when train travel was added). The custom reporting tool with filtering enables us to slice-and-dice the data to our exact specifications with very little effort. Most important though is that the PROOF team are true partners, always responsive and offering thoughtful solutions as our survey needs continue to evolve with this project.
Landor
I’ve worked with PROOF Insights a few times as Actionable Research and always had a good experience. While I was at AVID, they helped us develop and field our first global brand tracking study. It was a complex effort and the PROOF team stuck with us and provided great counsel and support throughout the process. I highly recommend PROOF Insights!
Founder and Filmmaker, Women Rising
From the first call when I shared my intentions, to the last email when I received the reported data, the PROOF team has been the most brilliant collaborators imaginable. As an independent documentarian looking to help tell a broader story from my personal experience, I could not have made a better decision in bringing PROOF Insights on as my partner. My voice and needs were always heard, my curiosities and explorations were always welcomed. Above all, I never felt that I had chosen a vendor…but a champion.
BIOLASE
PROOF Insights did a wonderful job on two pricing projects for two upcoming product launches. A conjoint was used in one study and a Gabor-Granger pricing study was used in the other. The top line findings and recommendations from PROOF Insights helped our team to complete our pricing analysis for these product categories, resulting in data-driven informed decisions for our company's future. PROOF Insights is a pleasure to work with and I highly recommend their organization for any medical device manufacturer.
Scott Headley
Water Pik