PROOF Insights is a unique research firm with experience that inspires confidence, team members who seek to understand before they are understood, and research methodologies that are innovative and fresh.
We approach every research effort with a fresh perspective that is based on decades of experience. This provides us confidence in our ability to assess our client’s circumstances and create elegant research solutions that answer all of the questions set forth in the project scope.
Research Services
Market Deep Dive
→ Market Structure and Discovery
→ B2C and B2B Segmentation
→ Awareness, Attitudes + Usage
Tracking Studies
→ Landscape Trends and Trending
→ Brand Health Tracking
→ Customer Experience + Satisfaction
→ Post-Market Surveillance (Medical)
Your Brand
→ Brand Strategy
→ Brand Equity
→ Brand Extension
New Ideas
→ Ideation and Concept Development
→ Concept Screening and Testing
→ Message Optimization Testing
Product Testing & Optimization
→ Product Testing and Adoption
→ Product Line Optimization
→ Volumetric Forecasting
→ Trade-off Studies + ACBC
→ Price Elasticity
Messaging and Positioning
→ Name Testing
→ Communications Testing
→ Package Testing
→ Ad Claim Substantiation
CRM / Customer Database
→ Retail Impact Factor
→ Segmentation
→ RFM (Recency / Frequency / Monetary Value)
→ Predictive Modeling
Qualitative Methods
→ Online and In-Person Focus Groups
→ Online Discussion Boards
→ Virtual and In-Person IDIs
→ Ethnographies
Insights for Private Equity
From pre-deal due diligence to post-deal alignment, positioning and revenue growth, our custom-crafted insights solutions enable better informed investment life-cycle decisions