What we do

Custom-Crafted Research

“We don’t just meet expectations…

we raise them.

Context

Market Structure
Consumer Segmentation
Awareness, Attitudes + Usage

In Market Trends

Landscape Trending
Brand Health Tracking
Customer Experience + Satisfaction

Your Brand

Brand Strategy
Brand Equity
Brand Extension

New Ideas

Ideation and Concept Development
Concept Screening and Testing
Message Optimization Testing

Product Testing & Optimization

Product Testing
Product Line Optimization
Volumetric Forecasting
Trade-off Studies
Price Elasticity

Your Message

Name Testing
Communications Testing
Package Testing
Ad Claim Substantiation

CRM / Customer Database

Retail Impact Factor
Segmentation
RFM (Recency / Frequency / Monetary Value)
Predictive Modeling

Qualitative Methods

Online Focus Groups
Online Discussion Boards
Virtual In-depth interviews
Ethnographies

Insights for the Private Equity Sector

From pre-deal due diligence to post-deal alignment, positioning, and revenue growth, our custom-crafted insights solutions will help you make more informed decisions throughout the investment life-cycle

Context

Questions

Studies

Tools