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Why You Need PROOF
PROOF Insights is a primary market research firm specializing in custom research for clients in consumer and healthcare focused markets. With literally thousands of research projects completed on several continents over the past 35 years, we solve some of our clients' most challenging market research problems.

PROOF Insights delivers custom research designed to get our clients the intelligence they need and much more:

Your Trusted Partner for Strategic Insights

At PROOF Insights, every project receives personalized senior-level attention, delivering impactful insights that drive intelligent decision-making. Our repeat clients know: when it's critical to get it right, choose PROOF.

Tailored Solutions, No Surprises

We’re not about black boxes or one-size-fits-all. At PROOF Insights, we customize our approach to meet your unique business objectives. Expect transparency and actionable results, every time.

Experience That Speaks Volumes

With over 35 years and 5,000 projects under our belt, PROOF Insights brings deep expertise across diverse industries and demographics. From mainstream to niche, we understand your market because we have been completely immersed in it for a long time.

Innovation Driven by Your Challenges

We thrive on innovation. At PROOF, we’re not just keeping up; we’re ahead of the curve, adapting our methods to navigate evolving consumer landscapes and tackle your toughest strategic goals.

Big Enough to Deliver, Small Enough to Care

Goldilocks would agree—we’re just right. At PROOF Insights, you get the resources and expertise of a larger firm with the personalized attention and flexibility of a smaller team.

Your New Best Friends in Market Research

Known for our friendly service, rapid responses, and unwavering reliability, we’re here to make your job easier. Think of us as part of your team, committed to your success.

Our Team

Senior Leadership

As Proof Insights' Executive Chairman, Taylor leads a primary market research practice with over 35 years serving some of the largest media and publishing companies in the world.

Taylor Grant

Executive Chairman

Taylor Grant

Executive Chairman

Tatiana Dockendorf is Proof Insights' analytical architect and brings high performance methods and analytical techniques to extract deeper insights and actionable recommendations.

Taylor Grant

Executive Chairman

Tatiana Dockendorf

Vice President, Analytical Services

Andy Stacey heads up Proof Insights' Consumer Insights team, he has taken part in literally thousands of primary research projects during his tenure.

Taylor Grant

Executive Chairman

Andy Stacey

Vice President, Consumer Insights

David Cristofaro is the former founder and President of Actionable Research Inc. a primary research firm focused in the healthcare, dental and life science markets with over 25 years of experience.

Taylor Grant

Executive Chairman

David Cristofaro

Vice President, Healthcare Insights

Chase Wrinn manages key accounts for Proof as its Director of Consumer Insights. Chase has been serving Proof Insights clients for nearly 15 years

Taylor Grant

Executive Chairman

Chase Wrinn

Director, Consumer Insights

Stacey Wachter is Proof Insights' key administrator, keeping us all grounded and our clients satisfied.

Stacey Wachter

Associate Director, Administrative Services