Custom Research. Clear Answers. Confident Decisions.
We design every project to deliver the strategic intelligence you needs to move forward with certainty.
Strategic Research That Drives Decisions
Every project receives senior-level attention to deliver insights that matter. When the stakes are high, clients choose PROOF for guidance they can trust.
Custom Solutions, Zero Surprises
No off-the-shelf research here. We design every study around your business goals—with full transparency, clear deliverables, and no black-box methods.
Decades of Expertise, Focused on You
With 35+ years and over 5,000 projects completed, we bring deep knowledge across industries, audiences, and use cases. We know your market because we’ve been in it.
Innovation That Solves Real Problems
We don’t chase trends—we evolve our methods to meet your toughest challenges. That’s how we stay ahead of changing consumer behavior and shifting markets.
Right-Sized for Results
You get the brainpower and experience of a large firm with the care and agility of a smaller team. We’re built to be responsive, flexible, and effective.
Partners You’ll Actually Enjoy Working With
We’re known for our responsiveness, reliability, and ability to make complex research feel easy. You’ll feel like we’re part of your team—because we are.
Senior Leadership
As Proof Insights' President, Michael leads a primary market research practice with over 35 years serving some of the largest media, publishing and healthcare companies in the world.
Taylor Grant
Executive Chairman
Michael Lore
President
Tatiana Dockendorf is Proof Insights' analytical architect and brings high performance methods and analytical techniques to extract deeper insights and actionable recommendations.
Taylor Grant
Executive Chairman
Tatiana Dockendorf
Vice President, Analytical Services
Taylor Grant
Executive Chairman
Andy Stacey
Vice President, Consumer Insights
David Cristofaro is the former founder and President of Actionable Research Inc. a primary research firm focused in the healthcare, dental and life science markets with over 25 years of experience.
Taylor Grant
Executive Chairman
David Cristofaro
Vice President, Healthcare Insights
Matt Rodwick brings over two decades of sales experience to PROOF, offering research solutions to some of the largest publishing, media and healthcare products companies in the world.
Taylor Grant
Executive Chairman
Matt Rodwick
Vice President, Sales
Chase Wrinn manages key accounts for Proof as its Director of Consumer Insights. Chase has been serving Proof Insights clients for nearly 15 years
Taylor Grant
Executive Chairman
Chase Wrinn
Director, Consumer Insights
Stacey Wachter is Proof Insights' key administrator, keeping us all grounded and our clients satisfied.
Stacey Wachter
Associate Director, Administrative Services