TLDR; For persona creation, be sure to involve the people in your company who know your customers best. As we close out 2024, we believe formulating or re-evaluating…

Thanksgiving has always been my favorite holiday. Sometimes Christmas gets overwhelmed by the hustle and bustle, the consumerism, the pressure of too many events and too little time.…

Recently, the subject of buyer personas has become increasingly prevalent as companies seek innovative and more efficient methods to engage with their customers and potential clients. While they’re…

Corporate researchers and market research agencies are increasingly exploring automation tools and AI to aid in the research process. These tools can be extremely helpful, especially in qualitative…

As we dig further into additional ways to group and divide up your customers and prospects, also known as segmentation, we at PROOF Insights wish to touch on…

As we advance into the era of big data, the field of data analytics is evolving at an unprecedented pace. Businesses across various sectors are increasingly relying on…

In today’s fast-paced business environment, making decisions based on intuition alone is becoming increasingly risky. The advent of big data and advanced analytics has transformed the decision-making landscape,…