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Does your product meet consumer expectations? Do you have the right menu of products to best serve consumer needs? What level of sales can you expect and how can you maximize revenue? What is the optimal pricing that will maximize revenue and profitability? Product Testing Product Line Optimization Volumetric Forecasting Trade-off Studies Price Elasticity TURF Regression Conjoint / Discrete Choice Van Westendorp Gabor-Grainger

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What is your naming strategy? Is your message clear, relevant and emotionally engaging? Do people see your packaging / branding and want to take it home? Are your ad claims as powerful and persuasive as possible? Name Testing Communications Testing Package Testing Ad Claim Substantiation Max Diff Scaling

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A great way to go beyond listening and watching: Explore the hearts and minds of your consumers Understand the emotions that underlie consumer sentiment Talk to consumers face-to-face, in a natural setting Co-create with consumers Observe consumers where they live and shop Analyze their all important non-verbal communication Online Focus Groups Online Discussion Boards Virtual In-depth interviews Ethnographies Content Analysis Sentiment Analysis Metaphor Analysis Projective Techniques Visualization Exercises

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PROOF Insights LLC

7101 Guilford Dr
Frederick, MD 21704
USA

info@proof-insights.com

240.575.7100

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